10 June 2025
Cut the Budget, Keep the Edge: A Provocation for Law Firm Marketers
In normal conditions, most commercial practices spend 5% – 18% of revenue on marketing and business development. When fee income drops by half - as many firms experienced during the pandemic and as some are feeling again in today’s stop-start economy - that ratio silently doubles. Suddenly marketing is 14% – 39% of turnover, and nobody noticed because the monthly retainers auto-debit.
